i agree that this looks more like a XXX ad more than a proper lingerie store.
maybe you should use real products that your friend sell to display, rather than model pics from elsewhere.
even though it's themed valentine's day (meant to be gifts for guys to see), the models are displaying "erotic", & not "romantic". the kind of pictures used is focused on the men's affection...which should be focused on the women's affection instead. alot of women will actually buy lingerie to wear for the guy. so it should promote feminity instead, something they actually LIKE. rather than seeing what the GUYS like to see. all i can say is wrong mood.
valentines day promotion...in black?! NO!
ok...red is too common....so is pink. sounds like victoria secret huh? well... at lease use a nice shade of purple would be original~ (just a suggestion)