bluntbro

this place is a real joke. from store design, menu concept, ambient theme, all sums as a disastrous mess up. I drove by the place, coincidently parked right at the store front. I stood there there for 20 minute. While waited for my friends, i observed this small little coffee/desert, asian marketed eatery. The menu is boring, stale, and juvenile. It tends to be innovative, but lack of real creativity.  It appeals to me that this joint is run by a couple young punks, inexperience, poor-culinary background, but with deep pockets of mommy and daddy.  Unfortunately, the exterior image of the store has convinced me to stay away, and would be a waste of my money if I sat down for a mere "let's give it a try" session.

bluntbro

responded in less than an hour, and the only response. If I haven't gotten it wrong, you are the poster of this thread. Paying close attention to a thread, rebutting, defending, in a manner of humbleness and polite. Either you are a true cuisine tasting crusader,  or either you must be.... Take my word for not advice but a two cent of the day. The shop design and its interior signage sucks. It is wasted by how it is positioned. The store has spent great deal in making the interior front door signage yet, placing it at foot level. unattractive, useless, and capture no branding impact.  There's crap ass anyone can do about that further.  If there is concern in becoming a better player in the eatery business game, explore a broader menu, and focus less in doing teenie boys and girls businesses. The y are not hte rest. only target market. The strip mall has a good traffic of  mix age group, a much better disposal cash to spent on food. They, however, expect less for just a slice of mushy ooui, calorie rack up cheese cake, or any ordinary , non sophisticate pork rice on the piatto.  Fire the chef, and get some one who can design a menu that bsed on the day's fresh greens and ingridients. That is what currently lack of  in the proximity of that mall. The rest. has bright lighting fixture and sleek furnitures, but they are just furnitures if the food is not edible enough.

bluntbro

look at the dirt and dust  all kicked up by the turbine of the swirl wind. C'mon on, let's face it, we are just talking about a business model that sells a pc of cake.

Here's a thought:

one day: 阿朱 &  布小熊 was hanging out pointlessly, killing time.   Some where in time, 阿朱 whines: I'm hungry... and 布小熊 says: dame, me too..hey look, there is a rocky path, let's check it out what's good.  With low blood sugar in both persons' system, 阿朱 lack of analytical rationalizing ability aka LARA symptom, intensified, and 布小熊 was unable to keep up with her logical brain power processing, as normal human, they go with instinct. On the strip of rocky path, there are a few joints, A,B, C. They look at A, grungy store appearance, menu, somewhat whacky. Rest. B, bright, new, checking the menu, well, looks alright, short, limited choice, doesn't sound appetizing.  Rest. C, nice and bright, hip and trend, half way down the menu, 阿朱 already begun to fantasizing some of the dishes he is gobbling down his throat. Well, picture that in your own case, do most people, at least 85% of the population gone through the same actual process when u pick your next dine out moment? Stat. works, people. Menu + Store Appearance +location + Pricing are your hard factors, and soft factors are your Service + store cleanliness, marketing. Restaurant business.     

Welcome to the end of the thought process. If  this doesn't transcend you anything from above, that's fine, we are just shooting the breeze.

And if you think I am jerk, welcome to the club, indeed, I am, in your recommendation, but a jerk who doesn't care what names he  got called, but focus on the facts and ends, and careless if you like me or not.  

Here is nothing specific or personal to this particular restaurant, but as it is on the table for discussion, maybe, it's just pouring out my noise makng gut, pounding and grinding are the usual suspect when things suck on their end. I m not in the restaurant business. Rather, something else.  Dame, do I hate those disclaimer statement.

Anyway, running a restaurant isn't at all rocket science, but it is definitely not a piece of cake.   Let's share a kind moment: change your menu, cheese cake restaurant. Your balance sheet will come out from just barely breaking even to doing positively.