But no one imagined social networks would become the powerful tool they are today.
“What was interesting with the 9/11 attacks, at the time of the attacks social media played a role in the dissemination of information,” said Hermida. “It was blogs, people were writing about their experiences, there were memorials on the blogs.
“Essentially what was happening was that people were using the technology available to them at the time and that was blogs.”
Bloggers were posting on many aspects of the attacks, from the simple ‘I’m okay’, to reassure family and friends if they were near the World Trade Center, to calls to action — like the blogger who urged people to donate blood.
Today, technology would allow for much more. Events are now relayed in real time, with not just stories but photos and videos.
News of the attacks in Norway, for example, surfaced first in social media networks, which traced the tragedy live as it unfolded.
As police, emergency services and journalists scrambled to react to the bombing in downtown Oslo, new tweets started coming from Utoeya, social media providing the early warning, well ahead of police and mainstream media.
“If we were to look at what would happen now with social media and mobile technologies we have two effects,” said Hermida. “One, they amplify. And, two, they help to mobilize. Imagine the amount of messages on Twitter that would be coming through about the event. Essentially news breaks first on Twitter, the first reports come from people directly affected by it.”
While “citizen journalism” has become a common phrase, people sharing on social media aren’t necessarily doing it because they want to be journalists. Many are just chronicling what is happening around them. For readers, it can offer an unfiltered, on-the-scene view, unlike the news reports on which they previously relied. Those reports may have contained first-hand accounts from people on the scene, but they were told through the filter of the news medium.
Hermida said chances are that people caught up in a disaster or major event aren’t thinking, “‘I’m a journalist, I want to tell the world.’ But they want to tell their friends, or to tell people they know this is what is happening.”
The power of social networks lies within easy reach.
People may share eyewitness accounts with those in their network — 100 Twitter followers, thousands or even tens of thousands — or with friends and family on Facebook.
Users may only want to reassure family they’re safe — or, as in the case of the intemperate posts in the Vancouver Stanley Cup riot or the recent riots in England, they may want to boast to friends about unlawful exploits.
But each person in an individual network has his or her own network, so posts can quickly spread far beyond one’s immediate circle of friends and family. |