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I really don't think brand name is important for engagement rings; Most people would only ask how big is the diamond rather than "is this tiffany/cartier?". To me, the most important thing about diamond rings is the 4C's. I'm very glad that my finace didn't get me tiffany/cartier rings because for the amount of money you spend on those brand name rings you could have gotten much much nicer and bigger diamonds. The markup for those brand names is crazy. Sometimes it maybe even better to get it custom made -- it's more unique and perhaps the design will mean something to you.

Don't forget that you might spend a lot of money on your wedding (photographer/reception/food/decor/honeymoon); So people may need to buy a place to live too. That's another big expense. It's sooo easy to go over budget when planning a wedding. So is it really worth it in the end to get a brand name ring when you can put the money towards other things in your wedding? It's really up to you on where you want to spend the money.

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