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Digital ways to donate to Japan disaster relief
Digital ways to donate to Japan disaster relief
HONG KONG - Technology giants Apple, Google, Facebook and Twitter are all offering digital ways to donate to Japan’s recovery efforts following the massive earthquake and devastating tsunami.
Apple has set up an option on its iTunes software to allow registered users to donate from $5 to $200 U.S. to the American Red Cross simply by clicking a button for the chosen amount.
The Red Cross has also launched a campaign on Facebook through the social media giant’s Causes function, initially aiming to raise at least $25,000 U.S. for relief efforts.
But it soon overtook this figure - raising over $50,000 U.S. by 0530 GMT from 1,300 donors, and raising its target to $75,000 U.S..
"Japan has given so much to the world over the years through their technology," commented Facebook user Amina Naqvi. "Now its pay back time. All good people of world come forward and help Japan."
A service accepting donations via text message was also launched by the Red Cross, after a similar fundraising campaign raised over $20 million U.S. last year for Haiti quake survivors.
Micro-blogging site Twitter was updating by the second, continually refreshing information and advice as well as directing people to resources on the ground and offering ways to donate to help survivors.
"At Twitter, we feel that it is part of our duty to do whatever we can, no matter how little, to support those during times of need like this," read the website’s blog.
"With that, we are looking for ways to support in any way possible people who have suffered in this earthquake."
Hashtags, a label used by Twitter users to help organise messages - or tweets - had been created to find anything from evacuation information to medical updates.
Even gamers can do their bit.
Zynga, the world’s largest social gaming company, hopes to raise USD2 million for Save the Children’s Japan Earthquake Tsunami Emergency Fund.
The company is asking users to donate money through the purchase of virtual goods in CityVille, FrontierVille, FarmVille and its other games. |
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