I agree with you coz now the responsibility is passed to the customer. Also the mastercard technology, Quick Swipe thing, that does not require to sign or enter pin is even more ridiculous. Although there is a $50 limit but still it's a hazzle to report if a thief got your card and keep doing $50 transaction...
hm......as i know, they can only try your pin for three times in total(doesn't has to be the same machine or same day), then the system will block your account. at least debit/visa cards from canadian bank are like that.
of course the new pin system is try to protect the card center la, but i believe they try to eliminate those people who handover their cards to their friends/children.